Welcome to Fresh Fruit For You Produce Company, Established in 2004 Fruit For You has grown from a small business in Adelaide Market place to a national wholesaler.

We pride ourselves on having the best quality fruits and vegetables Australia wide.

Wally Gallarello

Director, During my childhood in the early 80’s, I worked with my family in the market garden before and after school. As the years went by I progressed from working in the market garden to working at the East End Markets selling vegetables from the back of the family ute.

Hard times presented themselves and my parents were forced to leave the vegetable industry to venture into new opportunites. From this point I continued to stay in the industry and help my cousin Domenic sell vegetables from his truck as well as retail outlets.

I have been in and out of the Markets since the age of 8 and at the age of 16 an opportunity for a full time position at the East End Markets arose. During this time I worked at the Markets as well as Retail Outlets.

By this stage the East End Market traders had outgrown the premises and the move to the new Pooraka Markets was made. After having worked full time for 16 years I decided it was time to write a new chapter in my working life. This meant I had to make a choice between staying in the wholesale industry or venturing into the world of retail.

I chose to pursue an opportunity that presented itself after having worked at Plummers Store for a year or so. The enviroment was contagious. James Plummer was an exisiting partner in Plummers and together we joined forces to create ‘The Fresh Fruit For You Produce Company’

Thus far, Fruit for You is thriving and since the inception of the business I have made many new and long lasting friednships and am extremely grateful for the support and loyalty of all our retailers and growers.

I lookd forward to their continued support and friendship for many years to come.


James Plummer

Director, I grew up  on an apple orchard in the Adelaide Hills. My Father Bruce was an apple grower for over 40 years. Bruce used to go to the produce markets, then in Adelaide’s East End selling his produce for many years. Eventally he started his own wholesale market stand to better the serve all his customers and began sourcing produce from all over Australia.

This was my introduction into the wholesale produce market scene, being woken up at 1am  most mornings during school holidays to go help Dad in the markets.

When I left high school at the age of 16, i began working fulltime with dad in the business, and I continued to do so for 16 years from 1989 until 2005. So for me it was a natural progression to take over dads wholesale produce business once he decided to retire.

Then in 2005 along with Wally Gallarello, my trusted and respected friend we started The Fresh Fruit For You Produce Company, known by most as “Fruit For You” at the Adelaide Produce Markets in Pooraka, in the same premises that my father had established in 1988 .

Since then we have grown the business based on an approach of sourcing the best possible produce for our customers and providing  a reliable and high quality service that our customers derserve.