About us

We pride ourselves on having the best quality fruits and vegetables Australia wide.

Wally Gallarello

Director, During my childhood in the early 80’s, I worked with my family in the market garden before and after school. As the years went by I progressed from working in the market garden to working at the East End Markets selling vegetables from the back of the family ute.

Hard times presented themselves and my parents were forced to leave the vegetable industry to venture into new opportunites. From this point I continued to stay in the industry and help my cousin Domenic sell vegetables from his truck as well as retail outlets.

I have been in and out of the Markets since the age of 8 and at the age of 16 an opportunity for a full time position at the East End Markets arose. During this time I worked at the Markets as well as Retail Outlets.

By this stage the East End Market traders had outgrown the premises and the move to the new Pooraka Markets was made. After having worked full time for 16 years I decided it was time to write a new chapter in my working life. This meant I had to make a choice between staying in the wholesale industry or venturing into the world of retail.

I chose to pursue an opportunity that presented itself after having worked at Plummers Store for a year or so. The enviroment was contagious. James Plummer was an exisiting partner in Plummers and together we joined forces to create ‘The Fresh Fruit For You Produce Company’

I have since taken over the business as a sole owner however my goals are still the same. To deliver great customer service while building long lasting friendships. I am very grateful for the support and loyalty of all of our growers and retailers

I look forward to their continued support and friendship for many years to come.